A logo is a graphic, symbol or a name used to represent a company. Logos are used to created immediate recognition of the company by people and to establish bran recognition. The three different parts of a logo are the logotype, icon and slogan. The logotype is the lettering used in the logo, the slogan is a symbol used in the trademark and a slogan is a catch phrase used by the company. When designing a logo the designer should make the logo unique to prevent confusion with other logos in the market. If people mistake the logo for a different company it defeats the purpose of having a logo.
Effective logos are extremely important because they create brand recognition and they are valuable assets to a company. Logos should represent the company appropriately and be able to be used in a variety of materials and in color as well as black and white. Preferably different logos should be designed in a variety of situations such as color, black and white and so on. Simple logos are the best because they stay in people's minds easier and it is easier to recolor and resize.
Some logos are extremely effective and are recognized globally. Some examples are Coca Cola, the Nike "swoosh" and Adidas' three stripes.
Monday, May 14, 2007
Monday, May 07, 2007
Business Laws
For our final project we have to create a business over the summer. This post is about the legal aspects surrounding businesses in Ontario.
Business Names: In Ontario you have to register your business name with the province of Ontario unless you are operating a sole-propeitorship with your legal name. The fee is $60 if you register online and $80 if you register by mail. Your registration will be valid for five years. You can also do a name search to see if your name is already being used for a fee of $12.
Taxes:
Income Tax: Business have to pay income taxes to both the federal and provincial governments. Your taxes calculated by your gross income minus legitimate expenses like office rent, employe salaries, insurance premiums, leased equipment and so on.
Goods and Services Tax (GST): Most goods and services sold in Ontario apply to the GST tax which is 6%. If your annual revenue is less than $30000 than you have the option of whether or not to register for GST. If you make more than that you must apply for GST.
Your GST remting and reporting depends on the total taxable sales of your business. If they are $500000 or less than you have to remit quarterly and report annually. If they are more than that but less than $6 million then you have to report monthly and remit quarterly. If they are more than $6 million, you must both remit and report GST monthly.
Provincial Sales Tax or Retail Sales Tax (PST or RST): Most goods and services in Ontario as well as prepared foods more than $4 are applicable to this tax. The rate is 8%.
Payroll Deductions: If your business is hiring employees, you have to make federal and provincial payroll deductions. You have to set up an account with the Canada Revenue Agency (CRA) and federal payroll deductions as well as income tax from the amount paid to employees. You have to send those to the CRA. The federal payroll deductions are:
Employment Insurance (EI)
Canada Pension Plan (CPP)
The provincial deductions are:
Workplace Safety & Insurance Board Premiums (WSIB)
Employer Health Tax(EHT)
Records: The Ontario law requires that you keep organized books and records of your business and for income tax records you must keep them for at least six years after the taxation year that those records refer to.
Licenses: Certain businesses require that you obtain licenses from the federal, provincial or municipal government to operate. You should check to see whether or not your business needs a license at a SBEC centre and as well as your municipal government because municipal govermnets have the aurthority to issue licenses within their jurisdiction.
Business Names: In Ontario you have to register your business name with the province of Ontario unless you are operating a sole-propeitorship with your legal name. The fee is $60 if you register online and $80 if you register by mail. Your registration will be valid for five years. You can also do a name search to see if your name is already being used for a fee of $12.
Taxes:
Income Tax: Business have to pay income taxes to both the federal and provincial governments. Your taxes calculated by your gross income minus legitimate expenses like office rent, employe salaries, insurance premiums, leased equipment and so on.
Goods and Services Tax (GST): Most goods and services sold in Ontario apply to the GST tax which is 6%. If your annual revenue is less than $30000 than you have the option of whether or not to register for GST. If you make more than that you must apply for GST.
Your GST remting and reporting depends on the total taxable sales of your business. If they are $500000 or less than you have to remit quarterly and report annually. If they are more than that but less than $6 million then you have to report monthly and remit quarterly. If they are more than $6 million, you must both remit and report GST monthly.
Provincial Sales Tax or Retail Sales Tax (PST or RST): Most goods and services in Ontario as well as prepared foods more than $4 are applicable to this tax. The rate is 8%.
Payroll Deductions: If your business is hiring employees, you have to make federal and provincial payroll deductions. You have to set up an account with the Canada Revenue Agency (CRA) and federal payroll deductions as well as income tax from the amount paid to employees. You have to send those to the CRA. The federal payroll deductions are:
Employment Insurance (EI)
Canada Pension Plan (CPP)
The provincial deductions are:
Workplace Safety & Insurance Board Premiums (WSIB)
Employer Health Tax(EHT)
Records: The Ontario law requires that you keep organized books and records of your business and for income tax records you must keep them for at least six years after the taxation year that those records refer to.
Licenses: Certain businesses require that you obtain licenses from the federal, provincial or municipal government to operate. You should check to see whether or not your business needs a license at a SBEC centre and as well as your municipal government because municipal govermnets have the aurthority to issue licenses within their jurisdiction.
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