A logo is a graphic, symbol or a name used to represent a company. Logos are used to created immediate recognition of the company by people and to establish bran recognition. The three different parts of a logo are the logotype, icon and slogan. The logotype is the lettering used in the logo, the slogan is a symbol used in the trademark and a slogan is a catch phrase used by the company. When designing a logo the designer should make the logo unique to prevent confusion with other logos in the market. If people mistake the logo for a different company it defeats the purpose of having a logo.
Effective logos are extremely important because they create brand recognition and they are valuable assets to a company. Logos should represent the company appropriately and be able to be used in a variety of materials and in color as well as black and white. Preferably different logos should be designed in a variety of situations such as color, black and white and so on. Simple logos are the best because they stay in people's minds easier and it is easier to recolor and resize.
Some logos are extremely effective and are recognized globally. Some examples are Coca Cola, the Nike "swoosh" and Adidas' three stripes.
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